The tv commercial claimed that the dodge brothers over a century ago believed that driving was a holy endeavor. the dodge brothers started an automobile manufacturing company that eventually merged with others to become part of what we know today as general motors. the claim the tv commercial makes about the brothers' belief that driving is a holy endeavor should be regarded as __________.

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W0lf93
This type of believe should be regarded as a core business model. Their belief displays an extent of caring and passion for a product is serves a great portion of the American public. This belief, even if false, draws a different demographic to the show rooms.