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For kodak film inc. , the advent of digital technology can best be described as disruptive innovation.

When a product or service that was previously only available to affluent or highly educated people is transformed into one that is more widely available and accessible, this is referred to as disruptive innovation. By displacing seasoned, well-established competitors, this transition causes a market disruption.

Innovations and technologies that increase the accessibility and affordability of expensive or complex goods and services to a wider market are referred to as disruptive innovations.

Contrary to "disruptive technology," which refers to the technology itself, "disruptive innovation" refers to the use of technology that upends a system. A prime example of a disruptive invention is Amazon, which debuted as an online bookshop in the middle of the 1990s. A cogent value network, a creative business model, and enabling technology are necessary for disruptive innovation.

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