When Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, he is using these events as part of its place strategy.
Place strategy is a marketing strategy that is used to promote sales, the company makes the product easily accessible to the buyers and target audience.
Therefore, When Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes, he is using these events as part of its place strategy.
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