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Research indicates that an individual who uses the peripheral route to persuade others will be less likely to change attitudes than an individual who uses a direct or central route of persuasion. t f

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samuelonum1

Going through the peripheral route to persuade a person is more likely to change attitudes, hence the answer is True.

What is meant by the phrase peripheral route persuasion?

Peripheral route persuasion can be defined as one that relies on changing a person's concern by going through other ways, say an Icon, or a public figure.

In recent times businesses have approached this method to gain the loyalty of customers.

Learn more about the peripheral route here:

https://brainly.com/question/13044379

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