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when a company or brand measures the loyalty of its consumers who will repurchase or continue using its brand’s product or services, which psychological processes should be the main focus?

Respuesta :

ayfat23

Psychological processes that should be focused when loyalty of customers as regards a product is needed to be measured by a company or brand are:

satisfaction and commitment

brand trust.

repeat-purchase behavior

Customers' perception of value

  • Whenever a  customer is trying to measure how loyal are their customers to the repurchase or continue use of a  brand’s product  as  well as services, then band trust needs to be checked.

  • Before customer can decide to cone back they must have trusted the products, the perception of the customers also matter.

Therefore, brand trust is very essential in business.

Learn more at,:

https://brainly.com/question/9928158

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