On the presidential campaign trail, the major media outlets have to file stories on a regular basis. This gives the media a lot of power to dictate the ______ and determine which issues are important

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Considering the situation described above, this gives the media much power to dictate the agenda and determine which issues are essential.

This situation is often referred to as "Agenda Setting theory," whereby the media houses are determining the exact issues and stories the public talks or gets concerned about.

Agenda setting theory is a theory that is explained to occur when the media constantly promote specific topics such that it influences the public perception.

Hence, in this case, it is concluded that the correct answer is "agenda."

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