Considering the situation described in the question, the reason Michelle's plan might hurt rather than help her business is that "People who read more books are likely to have a higher willingness to pay than others."
This is because people with postsecondary degree encompasses college graduates; as such, people like that would buy more of her books than people that doesn't like to read.
However, since she will be selling at a discount to postsecondary degree people, this would lead to a loss in the long run since most of her books would be sold at discounts.
Hence, in this case, it is concluded that Michelle should instead sell books at discounts to people without degrees than people with degrees.
Learn more here: https://brainly.com/question/20713718
