Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is
A) ineffective.
B) overrated.
c) easy.
D) simple.
E) expensive.
Answer:
A) ineffective
Explanation:
Personal selling has to do with marketing that is done by a salesman from the sale of a product/service from the manufacturer to the consumer.
The seller or salesman tries to promote his product through their attitude, appearance, manners and expert knowledge, They try to encourage the customer to buy the product, or at the very least, try the product.
IMC means Integrated Marketing Communications which makes sure that all forms of communications and messages regarding marketing and sales are carefully linked together.
Compared to IMC alternatives, personal selling is ineffective.
