Answer:
introduction stage of PLC
Explanation:
PLC denotes the product life cycle.
PLC includes the stages: introduction, growth, maturity, decline
Marketers increase product promotion to cope with increasing competition at the time of the introduction stage to create customer awareness and to stimulate primary demand. At this stage, large investment costs result in the development of the product.
The answer is maturity.
Once they get to that stage/promotion that comes into factor.
