Answer:
Evaluative
Explanation:
Evaluative criteria is one of the terms in marketing and can be described or explained as a situation whereby a person that wants to buy a good, already having one in mind to buy, now select different products more than the one he/she originally or initially has in mind, simply because of quality price and features.
In this case,the customer will base his/her purchase on the characteristics mentioned before eventually carrying the buy or purchase.
