Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible by offering rock-bottom prices. It aims to compensate for the loss by increasing the sales volume. In the context of pricing strategies, it is evident that Ziffcorp has adopted the strategy of _____.A. penetration pricing
B. sustained discount pricing
C. high/low pricing
D. loss-leader pricing

Respuesta :

Answer:

A. penetration pricing

Explanation:

Penetration pricing refers to a pricing strategy where the initial price of a new product is set very low to break into the market and attract a large market share. The lower price is expected to draw customers away from existing product or service mainly on account of the price.