a = b is given to us
Multiply both sides by c to get
a = b
a*c = b*c
The rule to multiply both sides by c is the multiplicative property of equality
Then on the right side, replace c with d. This replacement is possible due to the fact that c = d. This is using the substitution property.
So we go from
a*c = b*c
to this
a*c = b*d